The Health Secretary, Matt Hancock MP, recently caused controversy by suggesting that NHS managers should emulate McDonalds' staff training programmes in order to improve the health service.
Dr Lousie Irvine, Secretary to the National Health Action Party, reacted to the suggestion the NHS needed to take inspiration from the fast food chain's staff training programmes as "ridiculous".
Speaking to talkRADIO's Mike Graham, Dr Irvine said: "It's his job to deal with that and not come up with stupid sound bites,"
"He has to come up with some sound bites and things to sound like he's got some ideas, so he comes up with these ridiculous notions which actually don't address the real problems facing the NHS."
Dr Irvine said Mr Hancock needed to focus on reducing workload, improving working conditions and increasing real-terms funding for the NHS in order to attract more people into the profession.
"I think nurses, doctors and other staff should have a greater role in saying how things ought to be done, and I agree with that, but to do that we actually need to have enough doctors and nurses.
"We've got over 100,000 vacancies and that's one of the reasons why the experience for many patients has deteriorated."